Give your towels a wash before using them for the first time. This can help remove any loose fibres, so they’re all ready for you to wrap yourself up in.

Washing towels with similar colours can help prevent colour transfer, while keeping them separate from clothes can help minimise lint.

Using too much softener can coat the fibres and reduce absorbency over time, so don’t go overboard when washing your towels.

Tumble drying at a low temperature helps protect the fibres from heat damage, keeping your towels looking and feeling their best for longer (always check the care label before washing or drying).

Don’t panic if you spot a loose loop and, whatever you do, don’t pull it! Simply trim the loose loop carefully with scissors to prevent further damage.